B.B.A. in Media Management with Specialization in Advertising/Film and Television

(UGC recognized degree from Annamalai University)

Objectives: This Course is aimed at media professionals and aspirants seeking to build management careers within the growing media and content industry. This course is designed to help aspirants/students to cope well in the rapidly evolving and increasingly complex world of media industry, thus enabling them to devise solutions to a wide range of commercial and organizational problems.

Medium: English

Duration: Three Years

Eligibility: A Pass in Pre- University/10+2 Examination or an Equivalent examination


SYLLABUS:

FIRST YEAR	SECOND YEAR	THIRD YEAR
Part –I Language 1: Hindi/Tamil/French/Telugu
Part- II Language 2: English (Prose and Composition
Part-III 1. Introduction to Modern Business Statistics and Media Business. 2. Understanding Mass Communication and Media Streams 3. Information Technology to Office Automation Tools – Lab-I 4. Computers Applications for Business- Lab-II	Part III 1. Principles of Management 2. Micro and Macro Economics with Media Economics 3. Production and Operation Management 4. Management of Publishing Media Stream 5. Business Communication and Soft Skills-Seminar-Lab-I 6. Print and Publishing Industry-Lab-II	Part-III 1. Human Resource Management and Organizational Behavior 2. Management of Electronic and Entertainment Media Stream 3. Corporate Strategy and Media Business Laws 4. Basic Accounting and Financial Management 5. Film and Broadcast industry Lab-I 6. Microsoft (MS) Project

SPECIALIZATION: ZIMA offers you a specialization option in Advertising/Film making and Television.
Please note that you will have to choose specialization during the third year of the course

Year	Advertising	Film-Making
1	Orientation and Foundation Course Narrative Formats of film making Understanding the film language & Genres
2	Steps of filmmaking in detail Basics of various department in filmmaking
3	Advertising & Advertising Agencies	Promo Making
	Advertising Models, Strategies, Brand Study	Music video, Documentary
	Basics of Marketing	Film Studies and Analysis
	National and International Adv. Appreciation	Exposure to World Cinema and Film Appreciation
	Basics of Advertising and Public Relations	Basics of Production
	The Advertisement Copy	Functioning of a television channel