M.B.A. in Media Management with Specialization in Advertising/Film and Television

(UGC recognized degree from Annamalai University)

Objectives:This Programme aims to bridge the gap between media and Management and is designed to help aspirants to meet the requirements of Media House, Advertising Agencies, Public Relations Organizations and Corporate Communication. This Program is structured to integrate Media and Management with the goal of Pursing Professional and management careers in Media related industries.

Medium: English

Duration: 2 Years

Eligibility:Any Degree

Eligibility:A pass in Pre-University /10+2 Examination or an equivalent examination


SYLLABUS:

FIRST YEAR	SECOND YEAR
Principles and Practices of Management	Business Communication and Public Relations
Marketing Management	Management Information Systems (MIS)
Customer Relationship Management	Marketing and Advertising in Media Industry
Introduction to Media Streams	Finance for Media
Business aspects of Print and Advertising Industry	Event Management Techniques
Media Ethics and Policies	Management of Electronic Media
Business Office Automation and MS Project Lab-I	Business aspects of Multimedia Industry (Pre-Production, Production and Post-Production)
Publishing tools and Web Application Tools Lab-II	Industry Exposure Training and Project Work

SPECIALIZATION:ZIMA offers you a specialization option in Advertising or Film making and Television.
Please note that you will have to choose specialization during the second year of the course.

Year	Advertising	Film and Television
1	Orientation and Foundation Course  Narrative Formats of film making Understanding the film language & Genres Steps of filmmaking in detail  Basics of various department in filmmaking
2	Conventional Advertising & Advertising Agencies	Promo Making
	Modern Advertising & Advertising Agencies	Music video, Public Service spots/TVC/ Documentary
	Advertising Models, Strategies, Brand Study	Film Studies and Analysis
	Marketing	Film Business and Marketing
	National and International Adv. Appreciation	Exposure to World Cinema and Film Appreciation
	Advertising and Public Relations	Advance Screen Writing
	The Advertisement Copy	Production of Films and Television Serials
		Management and Functioning of a Television Channel
		Knowing TRP’s